“W/E is a full-service PR agency in Korea”

W/E marketing communication is a Seoul-based boutique PR agency founded in 2014 that specializes in fashion, beauty, lifestyle.


In a rapidly changing and dynamic Korean market, we provide PR and Marketing strategy through tight network with influencers, tastemakers and local artists, along with media relationship.


We accurately analyze the client’s needs, curate influencers or artists that perfectly fit the brand campaign/project, develop contents from a variety of angles and effectively tell the story not only on traditional medias but also on digital and social medias.


In addition, W/E offers a variety services including event production and management, influencer and celebrity marketing, business consulting.


Lily Baek, Founder & CEO

Lily has built her professional prowess in the luxury fashion and life style industry as a PR manager of OFFICE h, Harper’s Bazaar award-winning top PR agency in Korea.


With 7 years of career experience with superclass clients including Chanel, Audi, adidas Originals, GQ Korea, Style.com, Moët & Chandon, DUXIANA, Westin Chosun Hotel and Daelim Museum, Lily was able to strategically launch an American lifestyle brand Incase and successfully create brand awareness in Korea by driving large-scale media relations, retail marketing and content creation.


In 2014, Lily founded her own boutique PR agency W/E marketing communications and has been representing highly regarded fashion & beauty and lifestyle brands in Korea while collaborating with Shinsegae Department Store as a guest curator executing various art projects with high-profile artists and brands.